Anna Ampilogova

Marketing director | Strategic marketing | B2BMarketing director | Understanding necessary changes and being able to implement them in a timely manner are characteristics of a successful business. The ability to manage changes and achieve the expected outcome are traits of an effective business.

Managing changes involves transitioning from the "today" to the "tomorrow." However, above all, change management is about people, communication, and, essentially, management itself.

It's about conveying the essence of changes to the team and what these changes mean for everyone, understanding the team's readiness for changes and managing it, guiding the team through all the stages of the "change acceptance curve" alongside sponsors and change agents without losing the team or disrupting the business. It's about integrating changes into the company's DNA to ensure the anticipated outcome, avoiding wasting budget and time.

Thank you @Iryna Chernyshova and colleagues for this wonderful opportunity to delve into discussions on such diverse practical cases over three intensive days. I firmly believe that change management skills are an absolute must-have for any manager. I strongly recommend Iryna as a Change Management professional and I strongly recommend Change management course provided by her. I'm looking forward to our further cooperation and collaboration!

Anna Ampilogova

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