About the event
Slogan: "Communication works for those who work at it" John Powell. We don't just write a communication plan. We create communication conditions under which the organization and our clients know and understand the organizational justification for the change, the participants realize the value of the changes and master the benefits in their workplaces, increase the productivity of teams and influence the competitive ability of their companies.
For whom
We consider this event valuable for those who are not new to project activities: We invite project teams, managers, Change Managers, and everyone interested in improving the results of Change communication.
Objectives of the Zoom workshop:
— To provide a methodological basis for the formation of a communication plan of the project with the aim of rapid and high-quality perception of changes by people
— Show on cases the most frequent mistakes of communication plans - why it does not transfer change participants to another level of awareness and engagement
— Learn to use the Association of Change Managements Professional Standard to form an effective communication plan.
In the program, we will focus on the practical study of the following aspects:
— Communication Plan& Communication Strategy – what is the difference?
— What new and traditional communication tools work best?
— Is it possible to accelerate changes in people's professional work methods due to the influence of informal influencers?
— What is a network of Change Agents and why is it a difficult tool for quality change communication?
Speakers and trainers
Iryna Chernyshova
Certified Change Management Professional™
CEO "ChangeImpulse", expert, consultant, business coach in the field of organizational change management with 20 years of experience; Certified Social Behavior Profile Analyst at PDA International People; Member of the International Association of Change Management Professionals (ACMP, USA), ACMP Ukraine Chairperson of the Board (2019-2024, Former), Trained in the ISO 20700:2017 Guidelines for Management Consultancy Services by CMC-Global
Оlga Dovganich
An expert in marketing and change management, with more than 10 years of experience working with communications in Ukrainian and international companies, in particular in the positions of marketing director